I talk to many of my clients in Cheltenham and Gloucester about onsite and offsite Ethic SEO tactics and one of the key areas onsite is the page title and meta description.
Google takes a snippet of these and displays this information within the search results.
Having a strong page title and meta description can be a real game changer. It is also important to monitor the effects of your page title and meta description and manipulate them to produce the best user experience and for the best SEO experience.
Googles Webmaster Matt Cutts explains how this works in this great video. Find more great SEO tips on www.quaywebsites.co.uk