I thought I would write an article about how web design and SEO are closely linked and even more so after the latest Panda 4.0 update from Google. On my travels visiting clients who want SEO services I often find that although they have had a website built basic elements are missing that would strongly contribute to SEO.
Hilo window cleaning is a recent client that I took on in Cheltenham, Gloucestershire , you can see there website at www.hilo.co.uk they came to me just after they had a new website created as it wasn’t performing well on Google. The main key phrases that they want to target is ‘window cleaning Cheltenham’ and ‘window cleaning South West’ – for window cleaning Cheltenham they were appearing on page 12 and for window cleaning South West they were not on the first 20 pages. I took ownership of the website and changed the below elements. Over just a few weeks we are now on page two and three of Google. We can now start a SEO campaign to improve the page position further.
Below I will run through a few of the main key factors that need to be implemented into your website before doing off site SEO and also the impact that Panda 4.0 is having on websites.
A Strong page title
One of the main downfalls of websites that I see is the page title. The page title is what appears in the google search in blue lettering. The two main issues I come across is under usage or over usage of the recommend character allowance of the page title (75 characters). Google and other search engines use the page title to help decipher your website content and thus the position it will reward you for keywords.
It is important that you include strong keywords in your page title, the keywords have to be relevant to the page content and have a natural flow, don’t just jam a load of keywords in. Remember google looks for the best user experience.
Have a strong title that is carefully thought out and you may see results just from that!
Page descriptions is the text element that appears under the page title on google. Having a true description of your web page is important and also stay within the 160 Character allowance. Having a eye catching page description could mean the difference of someone clicking your website or not.
When someone searches for a key word or phrase Google will highlight the key word or phrase in the description text with a bold font, so have good keyword density in your description text.
Another important element that is commonly missed are ALT tags. ALT tags is a small piece of text (3 or 4 words) that describe a picture on your website. When a mouse hovers over the picture the ALT text appears. Google cannot read pictures so this is a great way to communicate to Google allowing more keywords to be presented. Don’t over do it as Google will know if you are trying to trick it!
Body text & Panda 4.0
Through lots of research over the past few weeks it is apparent that latest Panda 4.0 update concentrates on websites that are a specialist in the field topic. What Google wants to deliver to the searcher is quality, comprehensive and up to date content. This has now given more attention to the body text on websites, so more so than ever it is now important to write excellent content that has good keyword density. Become a specialist in your field offering practical advice to you website visitors. Don’t be vague on subjects, deliver detailed descriptions and information. Stay on topic, don’t try to be all things to everybody.
It is also important that the website has clear navigation and a good coverage of internal links to improve the users experience.
The Panda 4.0 update wants to deliver quality content from well built websites. Keep that in mind and you won’t go far wrong.
In summary top page rankings can be achieved by a good web design alone especially on a localised level. There is little point starting a SEO programme until the above elements are addressed.
If you want more information please visit www.quaywebsites.co.uk Also don’t forget to share and like this article.
Thank you 🙂