Tag Archives: Gloucester

Web design Gloucester

Web design tips – By Quay Websites – Gloucester & Cheltenham

Web design Gloucester

Web design Gloucester

So you are looking for a new website but don’t know where to start? Here are a few tips on what to look out for and what to avoid when searching for your new web designer!

The golden rule

This may seem obvious but the most important thing when buying a new website is find a web designer you can work with and trust. We always recommend a local small company or individual as you usually get more for your money and a more tailored package rather than an out of the box solution.

Working with someone you can trust will allow you to develop your website as your business grows and changes. Larger companies often want to charge for every change where smaller companies that value your business will often do small tweaks free of charge as a gesture of good will.

Responsive or not responsive?

The latest website craze is responsive websites, but is it the right thing to do?

Usually they cost more money so you have to weigh up the benefits of having a website that will adjust to various screen sizes and mobile devices.

If you choose a non responsive site make sure that they offer a mobile version of the website so as not to be wiped out on Googles mobilegeddon!

The only thing I will say about responsive design is ask to view an example of one they have made for another client as I have seen many responsive websites that are really buggy when adjusting to screen sizes , throwing content all over the place.

My take on it is a static website with a good mobile version can save you money and still deliver a fantastic design, so dont rush to shed out the extra pounds.

Its all about SEO!

Search engine optimisation is key to a successful online business whether getting new leads or generating online sales. No matter how fancy your website looks if it doesn’t rank well on Google its pointless having.

Keep some money back to invest on SEO. Ask your web designer if they regularly manipulate the page titles and meta description, do they create a sitemap and are the pages optimised for Google.

Google likes content, don’t get caught up in a minimalist design with a low word count. Aim for 250 – 1000 words per page, with strong H1 and H2 titles.

Do you need CMS?

Lots of our clients ask for a CMS based website where they can edit the website themselves. For some online shops this is essential but if its a display website give the web designer a small monthly retainer to do the changes for you. By doing this the website will maintain a higher quality and you will save time that can be invested in progressing your business and learning how to add content to your website.

On top of that non CMS websites are usually less expensive. We find that most of our CMS website clients used it for the first few months then didn’t bother due to being busy with their business.

Media quality

The secret to a good looking website is the image quality and media content. Invest in a photography to create a library of High Definition photos that you can use on your website. Sharp images can transform the look of a website.

Don’t forget to add some videos, this will help with SEO but also keep the visitors on your site longer.

Own your domain!

So often clients come to us without domain ownership and it can be a nightmare to get the domain transferred from a previous web designer especially as they have just lost a client.

There is no reason for a web design company to own the your domain or host it. We recommend that all of our clients register their own domains and have full control over them. This means if you ever fall out with your web designer or they disappear you still have the most valuable thing, your domain.

You business is based abound your www. , it may be printed on vans, stationary or be well known in your industry and to clients. Not having ownership and control over it is online suicide!

We can help you!

Our friendly team at Quay Websites is here for you. We can help build you the perfect website for a small showcase website to a large online superstore. Whats more important is that we are SEO specialists so we can make your webite rank well on Google and other search engines.

We are based in Cheltenham and Gloucester but cover the whole of the UK. Contact us by visiting www.quaywebsites.co.uk 

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seo tips

SEO tips for Cheltenham & Gloucester – Page Titles

I talk to many of my clients in Cheltenham and Gloucester about onsite and offsite Ethic SEO tactics and one of the key areas onsite is the page title and meta description.

Google takes a snippet of these and displays this information within the search results.

Having a strong page title and meta description can be a real game changer. It is also important to monitor the effects of your page title and meta description and manipulate them to produce the best user experience and for the best SEO experience.

Googles Webmaster Matt Cutts explains how this works in this great video. Find more great SEO tips on www.quaywebsites.co.uk

Clear & Clean House Clearance

Local Company Review – Clear & Clean House Clearance

One of the exciting parts of our job is working with local companies that you may never had known existed and exploring their fantastic services.

We would like to introduce : Clear and Clean House Clearance servicing Gloucester, Cheltenham and Gloucestershire areas

Clear and Clean House Clearance is a family run firm based in Newent, Gloucestershire and offer a superb local service to private individuals and businesses.

Their services include:

  • House Clearance
  • End of tenancy house clearance
  • Waste disposal
  • Probate clearance
  • Garden shed, garage and loft clearance
  • Single items to full house clearance
  • Cleaning service

They cover the below areas:

  • Gloucester
  • Cheltenham
  • Cotswolds
  • Tewkesbury
  • Stroud
  • Newent
  • Churcham
  • Throughout Gloucestershire

For more information or to contact Clear & Clean House Clearance visit their website: www.houseclearancelocal.co.uk

Quay Websites designed their website and currently looks after their SEO ( Search Engine Optimisation) For more info on our services for local businesses visit www.quaywebsites.co.uk 

Website revamp – www.windowcleaninggloucester.co.uk

Window cleaning website Gloucester

Diamond Shine Window Cleaning Gloucester

One of our long standing clients Diamond Shine Window Cleaning of Gloucester has just had a website overhaul.

Quay Websites is dedicated to tracking industry changes and have had much pleasure updating their website www.windowcleaninggloucester.co.uk 

Their new sleek website showcases their window cleaning services for Gloucester and Cheltenham as they look to attract more commercial clients during 2015.

Over the past 3 years we have watched Diamond Shine Window Cleaning go from strength to strength and adopt modern technology across all aspects of their local business.

If you feel your website needs a revamp and like what we have done here, get in touch for FREE friendly advice and a quotation by visiting our website www.quaywebsites.co.uk

 

Newman Removals Gloucester & Cheltenham – Google pigeon update

We have just done a revamp on the website www.newmanremovals.co.uk as this domain was affected by the Google Pigeon update that was released in the UK late December 2014.

The Google Pigeon update adjusted the SERP order particularly for local searches. In this case our client Newman Removals was deranked for search terms ‘Removals Gloucester’ and ‘Removals Cheltenham’ – Prior to the update they had a high ranking on the first page of Google, now they are no where to be found for these search terms. Other terms such as ‘Gloucester Removals’ and ‘Cheltenham Removals’ they are on page one for.

It does baffle us why they would be dropped for these search terms and not the others. However as a ethical SEO company we are determined to get them back to where they belong! So here is our plan of action:

1. We have changed their page titles and descriptions making them strong for these key words

2. Added 9 new pages of useful content to the website such as Moving tips and advice

3. Re submitted a sitemap to Google.

4. Have started creating strong back links.

The new Pigeon update reinforces the need for creating s good domain authority. Newman Removals is a new client and only have 45 links to their website by building on this we hope to increase their domain authority over the coming weeks.

Has your website been affected by the Google Pigeon update? We would love to here your story and help out if we can.

We would also welcome any feed back regarding www.newmanremovals.co.uk and the drop in status

If you are looking for a ethical SEO company to look after your websites SEO or would like to white label our services please contact 0845 88 00 143 or visit www.quaywebsites.co.uk 

Web design and SEO go hand in hand – Panda 4.0 tips

I thought I would write an article about how web design and SEO are closely linked and even more so after the latest Panda 4.0 update from Google. On my travels visiting clients who want SEO services I often find that although they have had a website built basic elements are missing that would strongly contribute to SEO.

Hilo window cleaning is a recent client that I took on in Cheltenham, Gloucestershire , you can see there website at www.hilo.co.uk they came to me just after they had a new website created as it wasn’t performing well on Google. The main key phrases that they want to target is ‘window cleaning Cheltenham’ and ‘window cleaning South West’ – for window cleaning Cheltenham they were appearing on page 12 and for window cleaning South West they were not on the first 20 pages. I took ownership of the website and changed the below elements. Over just a few weeks we are now on page two and three of Google. We can now start a SEO campaign to improve the page position further.

Below I will run through a few of the main key factors that need to be implemented into your website before doing off site SEO and also the impact that Panda 4.0 is having on websites.

A Strong page title

One of the main downfalls of websites that I see is the page title. The page title is what appears in the google search in blue lettering. The two main issues I come across is under usage or over usage of the recommend character allowance of the page title (75 characters). Google and other search engines use the page title to help decipher your website content and thus the position it will reward you for keywords.

It is important that you include strong keywords in your page title, the keywords have to be relevant to the page content and have a natural flow, don’t just jam a load of keywords in. Remember google looks for the best user experience.

Have a strong title that is carefully thought out and you may see results just from that!

Page descriptions

Page descriptions is the text element that appears under the page title on google. Having a true description of your web page is important and also stay within the 160 Character allowance. Having a eye catching page description could mean the difference of someone clicking your website or not.

When someone searches for a key word or phrase Google will highlight the key word or phrase in the description text with a bold font, so have good keyword density in your description text.

Alt text

Another important element that is commonly missed are ALT tags. ALT tags is a small piece of text (3 or 4 words) that describe a picture on your website. When a mouse hovers over the picture the ALT text appears. Google cannot read pictures so this is a great way to communicate to Google allowing more keywords to be presented. Don’t over do it as Google will know if you are trying to trick it!

Body text & Panda 4.0

Through lots of research over the past few weeks it is apparent that latest Panda 4.0 update concentrates on websites that are a specialist in the field topic. What Google wants to deliver to the searcher is quality, comprehensive and up to date content. This has now given more attention to the body text on websites, so more so than ever it is now important to write excellent content that has good keyword density. Become a specialist in your field offering practical advice to you website visitors. Don’t be vague on subjects, deliver detailed descriptions and information. Stay on topic, don’t try to be all things to everybody.

It is also important that the website has clear navigation and a good coverage of internal links to improve the users experience.

The Panda 4.0 update wants to deliver quality content from well built websites. Keep that in mind and you won’t go far wrong.

Conclusion

In summary top page rankings can be achieved by a good web design alone especially on a localised level. There is little point starting a SEO programme until the above elements are addressed.

If you want more information please visit www.quaywebsites.co.uk Also don’t forget to share and like this article.

Thank you 🙂

SEO Case study: Jamie Williams Carpentry : Cheltenham

CASE STUDY: Jamie Williams Carpentry & Joinery Ltd

jw logo new fb2

Jamie Williams Carpentry & Joinery Ltd of Cheltenham, Gloucestershire came to Quay websites for a new web design and ongoing SEO.

being Cheltenham’s leading bespoke carpenter and Joinery, Jamie Williams, wanted to boost his image and gain maximum exposure online.

His target keywords are:

  • Carpenter Cheltenham
  • Carpentry Cheltenham
  • Carpenter Cotswolds
  • Bespoke cabinets Cheltenham
  • Fitted wardrobes Cheltenham

To name just a few ….

Working with Jamie over the past few months has been very exciting , watching his business grow in Cheltenham has been rewarding. Jamie Williams has now relocated to a larger workshop in Cheltenham and employed another member of staff to help with carpentry and installation.

We are proud that for the above keywords and many more he is no.1 on Google’s search engine or in the top 3. Why not try the search for yourself and find out.

SEO has been a key part to Jamie’s success , maintaining his Google listing position involves constant work. Quay Websites looks after every avenue of online exposure for Jamie Williams  including social media such as Facebook, Pinterest and Google plus.

Check out Jamie’s websites at www.jamiewilliamscarpentry.com and www.fittedwardrobescheltenham.co.uk

To find out how you can get the most from organic search results on leading search engines like Google visit www.quaywebsites.co.uk/seo